ATTENTION! YOUR COPY NEEDS TO BE GOOD
People will forget what you said. People will forget what you did. But they will never forget how you made them feel.
Think about it.
You can have good words. You can create a brilliant campaign. But unless you are evoking a strong, positive reaction, you’re not going to get a high conversion rate.
It’s that simple.
CONTENT THAT MAKES YOU FEEL GOOD
Think of someone that leaves you feeling all warm and fuzzy inside.
How do they evoke such comforting feelings? Is it because they’re always the first to get a round in? Is it because they took you to a brewery for your birthday?
No, it isn’t.
It’s because they make you feel good. Which makes you want to be around them. And that’s exactly what you want your content to do.
Your words should connect, entice and convert readers into customers.
MAKE THEM SMILE
Does your copy bore your readers to tears? Are your potential customers clicking away before you’ve had a chance to tell them who you are?
STOP! Dull words don’t sell.
Your copy should make your readers laugh or cry or feeling SOMETHING. If it doesn’t, you’re wasting your time.
IIf you struggle with words, you need someone who doesn’t.
Oh, hi there!
I’m Jay and I tell the best stories. Not just any story.